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How Effective Is Your Online Personal Brand?

Have you given any thought to your Online Personal Brand? Whether you have been online for years or are only really getting into it of late, you need from time to time to review how you are using “online” to support and maintain your intentional personal brand and also broaden your reputation.

The tools offered online to communicate and network are incredibly powerful in terms of the opportunities they give to communicate your personal brand, strengths and areas of expertise.

If the area of online personal branding is new to you then the following will help you to get a head start. If you have been online for some time then a litttle time spent reviewing how you are doing is always time well spent.

How To Build Your Online Personal Brand – Start with Google

In evaluating your online reputation, ego surfing or vanity surfing (going to Google or Yahoo, putting your name in quotes and seeing what turns up) will help you determine your existing visibility and indeed your credibility. You might learn, for example, that something has been posted online about you that is less than flattering. Is your name the same as a convicted felon? Maybe that’s why clients aren’t calling you back or the job offers aren’t coming in!

On the other hand, you might find that your ego is a little bruised when you find that nothing shows up. You might even stop and wonder if you even exist! This lack of results could be a result of not being focused on your online presence. The good news is that you can fix this!

First, prepare a Google profile by visiting Google Profiles. There, you will be prompted to post information about yourself, your career and your interests. This tool is completely free and tends to rank high in Google searches. A Google profile is similar to a LinkedIn profile where you control the content.

LinkedIn and Your Online Personal Brand

LinkedIn provides you with a tool to start building your online reputation by offering space for you to write about your professional background, including your specialties, experience, education and interests. Once you’ve populated a profile at LinkedIn with your photograph, summaries of your experience and education, you can start connecting with colleagues. Find people who you’ve worked with in the past, who you’ve met at networking events and who you work with currently. Send them invitations to connect and become part of your network online.

LinkedIn also provides an impressive extension to your professional networking efforts. On LinkedIn, you can join groups that bring like-minded professionals together to discuss important questions and issues within their areas of interest. These can be professional groups, alumni associations, interest groups, etc.

Facebook and Your Online Personal Brand

Imagine if you’re sharing something or building a relationship with somebody in your audience and they decide to share that with their audience. That circle of influence is growing and growing!

I use Facebook to bring my brand to life and to humanize myself to online audiences. If done well, Facebook offers a great way to build a personal reputation and credibility within your network of “friends.”

Facebook Groups

Facebook also has groups. Groups are similar to business pages but are intended more for special interests or clubs, such as an alumni association or Neighborhood Watch program. Each group has an administrator, and members can be selected or limited, just like a club in the real world.

Blogging and Your Online Personal Brand

I think blogs are fantastic, if done right(as the one you are on is – I hope!). If you want to attract and retain readers, it’s important to be clear and organized with your blog focus.

Just like the other social platforms we’ve discussed, blogging is a form of dialogue. Even though you publish the content, you want a conversation. You want people to comment on your posts and even to link to your blog in their blogs or websites.

Be sure to blog about things that are consistent with the positioning that you’re building. Comment on other people’s blogs. Start a conversation. Build a community around a topic.

Blog readers spend one to two minutes reading a post, so you want to make sure that your content is interesting and engaging to your audience. The ideal blog post is 250 to 750 words in length.

Twitter and Your Online Personal Brand

Unlike a blog, which is unlimited in content, Twitter gives you only 140 characters with which to express your point in posts called “tweets.” This can be tough! People who are interested in what you have to say can choose to follow you on Twitter. Your tweets are fed through all sorts of RSS (Real Simple Syndication) formats.

The tweets by all the people you follow are fed into a home page that opens when you log into Twitter, or into a Twitter application that you can set up to sort and filter your incoming Tweets, or into your mobile device.

One well tested strategy for Twitter is to connect with peers, clients, potential clients and a targeted online community while building your reputation. Allow some of your personality to come through on Twitter, as you should do on all social networking sites. People want to connect with real people. Being human, authentic and expressive online gives credibility to your personal brand.

YouTube and Your Online Personal Brand

The beauty of YouTube is the simplicity with which you can share all of this. Let’s say you’re in interior design, residential real estate or web design. You can easily produce some very quick, one- or two-minute videos on best practices or suggestions to help others. You don’t have to be a videographer or produce highly formatted edited content. A simple webcam or camcorder is enough to create a video of decent quality.

Effective Online Personal Branding

They say that for websites “content is king” when it comes to online personal branding then credibility is king. To gain visibility and recognition, you must walk the talk of the values you promote.

For instance, if you say you are about collaboration, then you must engage in dialogue with others, share resources and celebrate the success of others as well as your own. The online community is extremely focused on transparency, and they’ll expose an impostor in a very public way.

Your goal is to create a real, genuine and engaging online persona that will attract the attention of people who care about issues similar to yours. You cannot use the online space to create an alter ego and show up as someone you’re not. Stick to your personal brand plan and you won’t go wrong.

If you take the time to build your initial strategy and let it guide you through your online personal branding journey, the details will fall into place. Have fun and be yourself. I look forward to seeing you online!

Dealing With Negativity

As I was discussing with a friend this morning however positive we might be there are times when those negative feelings do surface and we need to learn to deal with them. I know all too well from my job search activity for a new role as a Learning and Development Professional that when you get the call that says you have “just missed out” on the role you were interviewed for that it can be all too easy to focus on the negative rather than the positive!

It is easy to become negative when there is so much stress at work and home, and every time we look at the news we can feel that the world is truly turbulent. Negativity can soon become a habit if you don’t take action to try to look on the brighter side of things. This does not mean you have to be a Pollyanna and be cheerful all the time, but with her “glad game”, she did have a point.

In the modern world, we would call it cultivating an attitude of gratitude. We might also call it reframing.

1. Being Grateful for What You Have

Instead of focusing on what you are lacking (the glass half empty), focus on and appreciate what you do have (the glass half full). You can make lists each day of a few things you are grateful for, to remind you of how fortunate you are compared with others.

2. Reframing Your Thoughts

The glass half empty versus half full is a good example of reframing. It is all a question of perspective.

For example, you might be annoyed that your boss has come to you with a last-minute rush job that is going to mean you have to stay late. You could resent and curse him (or her) under your breath. Or, you could view it as a positive. You should be flattered that the boss is turning to you for help because he knows you can get it done. You might also welcome it as a chance to show what you can do under pressure, which might one day lead to a promotion.

3. Tuning Out Negative Self-Talk

Another form of negativity most people need to learn how to cut down on is negative self-talk. If you are always criticizing yourself over the least little thing, it’s time for a change of perspective. Reframing can help here too.

Instead of focusing on the negative, try to see the positive. “I am bad at math” may be true, but you could look at it in a positive way and say, “But I can always work at it a little more so I can improve” or, “But I am really good at art.”

4. Silence Your Critics

If you have people in your life who tend to nag, criticize, or generally push your buttons, it’s time to tune them out. Either spend less time with them, tell them thanks for their feedback, or change the subject. Use any effective strategy that will stop you engaging in their negativity.

Try these strategies and see if they make a difference to your outlook on life.

Challenges Ahead and Being Resilient

We often hear the word resilience as a quality to be admired, but what does it really mean? Why is it important, and how can you cultivate it within yourself? Those are some of the questions I want to consider over the next few posts.

I know from my own experience currently of looking for a new role as a Learning and Development Professional and from talking to others that resilience is something we all need to develop as we contend with what life exposes us to.

Resilience, or psychological resilience, can make all the difference between success and failure. It can help you lead a happy life in which you are able to look on the bright side no matter what happens, even when you experience serious challenges or issues.

Resilience is a state of mind. A resilient person is strong and self-confident enough to feel like they can cope with whatever life throws at them without falling apart.

Does this sound like you? Or do you wish you could be more resilient? Over the next few posts I want to cover what resilience is, why it is important, and how to develop it in yourself and help others develop it – both at home and in the workplace.

So let’s start with a definition of what resilience is and why it is an important characteristic to possess.

What is Resilience?

According to the dictionary, resilience can be defined as, “the capacity to recover quickly from difficulties; toughness.” I also quite like the definition when applied to an “object” which is “the ability of a substance or object to spring back into shape” as this gives is a very visual sense of what it looks like.

You may have noticed that some people seem to be able to cope with even the most difficult conditions without complaining, giving up, or getting depressed and upset. What most people would consider to be disasters, such as a hurricane and all the damage it causes, a resilient person will seem to take in their stride. They will be upset, naturally, but they won’t let their emotions take over at the expense of logic and all the practical things that need to be done to deal with the situation. Many of us will be familiar with having to look for a new job and encountering the seemingly endless silence of the recruiters when applying for roles. I wrote about how resilient we need to be in those sort of situations here.

Put simply, resilience is a strong ability to cope and adjust to new situations, even difficult ones, as they happen. A resilient person can get back to normal quite quickly after an illness, or adjust to a new normal, such as a new set of circumstances that arise as a result being made redundant or some other significant change.

We all have to face difficult situations in life when they arise, but resilience means not allowing them to become fearful or running away from them. Rather, it is an active process of understanding that you have choices in every situation, and trying to make the smartest ones that will lead to a happy or contented life once more.

Now that we’ve covered what resilience is, in the next post I will look at the kinds of situations in which resilience can be very useful.

Are You Scared Of Failure?

Fear of failure is an irrational fear that you will not succeed that has so much power over you that it can stop you from moving forward to achieve your goals. Since it paralyzes you from taking action to achieve your goals, it pretty much guarantees that you won’t meet them. So anyone who has a goal to meet or a dream to make come true needs to conquer any fear of failure that may be burdening them.

Inevitably if you are looking for a new job having been made redundant the question “what happens if I don’t find a new job?” is going to surface. So in this quite long post I want to look at what fear of failure looks like but also how to overcome that fear.

What Fear of Failure Looks Like

Fear of failure can stem from negative associations with failure that go back as far as childhood or it can arise after experiencing a harsh episode in which someone felt like a failure.

In the first case, where the fear of failure arises from a long time of feeling inadequate, people with a fear of failure feel a sense of shame at being inadequate or incompetent. Maybe a harsh parent or care-giver magnified small failures they had when they were growing up. Now, they are afraid to try new things or to challenge themselves to achieve success. They give up easily when they encounter a difficulty. They settle for ordinary, mediocre lives instead of reaching for higher opportunities.

In the second case, the fear of failure arises from an important negative experience. Someone may be fired, say, and that causes such trauma that they lack confidence to get another job or to try to pursue a challenging career. Or someone else may have a relationship end in a cruel and hurtful way, so that the result is a fear of moving forward to meet someone else and find love again. The reluctance to act is due to a fear that the painful event will be repeated.

In either case, people with fear of failure shy away from situations in which they don’t think they will be entirely successful. For them, failure isn’t a learning experience. Failure is a shameful experience that feels like the end of the world. As a consequence, they fail at something simply because they never try it. In that way, failure is inevitable; the fear has won.

Fear of failure can lead to other self-sabotaging efforts, such as procrastination and low self-esteem. People with fear of failure may avoid starting new projects, or may start them but then fail to follow through on them. Or sometimes they set out on a project but then subconsciously cause themselves to fail, as though they want to prove to themselves and others that they were right all along – that they would fail at their attempt.

Fear of failure can cause feelings of shame, disappointment, anger, frustration and confusion. And it can lead to physical symptoms, some of which can be pretty scary. You can experience breathing problems like shortness of breath or rapid breathing, stomach problems like nausea or diarrhea, as well as faintness, tremulousness, flushing and excessive perspiration. People experiencing fear of failure may feel an overwhelming, general sense of dread.

How to Overcome Fear of Failure

If you are experiencing serious, debilitating fear of failure, the kind that is destroying your life, you should seek the help of a mental health professional. For more manageable cases, there are some self-help steps that you can take to get your fear of failure under control.

A small group of loving, supportive friends or family members is very helpful when it comes to overcoming fear of failure. They can help you heal your wounds. They can point out the successful qualities that you have but ignore. And they can give you practical advice that helps you to succeed in more challenging environments than you are used to being in.

If you don’t already have people like that in your life, you can look out for support groups in your community. Another self-help step is to do something that you can be pretty sure that you will succeed at, and then build on that, starting with low-stress steps forward. A good singer can join a choir, and even volunteer to do solos. A good dressmaker can make some items for sale at a community or crafts sale, attaching a card with contact information in case the purchaser wants more. By doing something that you are good at, and putting yourself in the position to get some recognition for it, you start to build up your experiences of being a success.

Another way of attacking fear of failure is to analyze it. Discover what it is that you are actually afraid of. Are you afraid that if you ask your boss for a promotion, she will turn you down? Then prepare for the promotion. Document the contributions that you have made to the company. Compare your achievements to others in your role and in the role you seek. Do special projects or take on more responsibilities in anticipation of your request. Make yourself highly promotable. It increases your chances of getting promoted. If, after all that, you still don’t get the promotion, ask for an honest assessment why. Take the response seriously but not personally. The feedback may be what you need to go on to more success.

Finally, the most important means of self-help that you can engage in is the one that takes the most persistent work. That is, to change your relationship to failure. Instead of thinking of failure as a personal flaw that you should be ashamed of, think of it as a learning experience that can help you grow.
Learn to treat failure is a step along the path to success. Do what you are afraid of. You might, after all, succeed. If you succeed, use your success to change your mind about yourself. And if you do fail, examine what happens. Do you die? Do people you love die? In other words, so what if you fail?

Eleanor Roosevelt said it best:

You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, ‘I have lived through this horror. I can take the next thing that comes along.’ You must do the thing you think you cannot do.

Finally, to overcome fear of failure, think of what would happen if you didn’t do the thing you are afraid of. First, the thing wouldn’t get done. Second, the personal growth that you would experience by overcoming your fear of failure wouldn’t take place. And, third, the future as it would exist afterwards won’t exist. The world won’t have been changed in that direction. Are you willing to give your fear that much power? The world will be that much poorer for your contribution. You will be that much poorer for yielding to your fear. If that’s not what you want, don’t let it happen.

Your goals and dreams are as big and as powerful as your fear. Give your goals and dreams the upper hand. Let them conquer your fear.

Are You A FED-Up Job Seeker?

Are you fed up of Job Search? Yes it can be frustrating when you are trying to find a new job and you just want it to come to an end and for someone to offer you are a job can’t it! Well I want you to be really FED up! But not in the way you might think and not that I am wishing you more weeks and months of job search. But I want to suggest that you look at your job search in perhaps a different way.

This morning I had a telephone conversation with Steve Radcliffe which came about purely by chance. For those of you who may not recognise the name he is the author of Leadership Plain and Simple which for me is probably the best book I have ever read on Leadership.

I had a job interview around lunchtime today with an organisation that has taken on board Steve Radcliffe’s Leadership model. I had therefore taken the opportunity to re-read his book to refresh my memory on some aspects of the approach. Having done so I dropped Steve a line thanking him for re-inspiring me about something I am passionate about as a Learning and Development Professional which is keeping things simple!

I was pleasantly surprised to get a message from him asking if I would like a discussion about his Leadership Model before my interview. Of course I was delighted to accept and we had a really excellent discussion. So what’s all this got to do with job search and being truly FED up?

Well, if you are not familiar with Steve’s Leadership Model it is Future, Engage, Deliver (FED) and is a model which can be applied to so many people at every level of an organisation but equally to individuals who are not “leading” anyone.

In summary the model is based around the idea that effective leaders need to do three things:

Future – The Leader needs to have a clear vision that they can articulate about where the organisation is going. Or to put it another way they are “up to something” that they really care passionately about.
Engage – The Leader needs to be able to engage others, bring them onboard and get them moving towards that future vision.
Deliver – The Leader needs to be able to make things happen.

I love the simplicity of the model but equally the depth of insight it offers into the role of Leaders. If you want to explore it in a little more detail then I highly recommend getting yourself a copy of Leadership – Plain and Simple and like me you might find your views on leadership changing. Because as Steve shows leadership isn’t that complex!

During our conversation this morning Steve asked me how I was applying FED (Future, Engage, Deliver) right now. I didn’t really need to think about it because having been re-engaged with the concepts through reading the book again it is something I have been thinking about. As a Job Seeker I am “up to something” that I care passionately about. I have a clear understanding of the type of role I want to be doing and the type of organisation I want to work with. I am Engaging people through networking in many different ways, doing work on making relevant people aware of my personal brand and continuing to interact with people across social media. Then we come to “Deliver” and that of course is about ensuring that I am taking the actions required and getting others to take action for and with me to ensure that I can create the “Future” that I want.

I appreciate that at times it can seem a lonely, heartless task searching for a new job. However, if we think about it in terms of the leadership skills we can and are demonstrating it can make it a much more focused activity. Equally next time you are at an interview and you are asked when did you last demonstrate real leadership skills you can talk about your job search and you can also demonstrate your awareness of Future, Engage Deliver which makes leadership simple, understandable and effective.

As I said earlier I would highly recommend you getting hold of a copy of Leadership – Plain and Simple (UK) and if you are reading this in the US then you can get it here.