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How Effective Is Your Online Personal Brand?

Have you given any thought to your Online Personal Brand? Whether you have been online for years or are only really getting into it of late, you need from time to time to review how you are using “online” to support and maintain your intentional personal brand and also broaden your reputation.

The tools offered online to communicate and network are incredibly powerful in terms of the opportunities they give to communicate your personal brand, strengths and areas of expertise.

If the area of online personal branding is new to you then the following will help you to get a head start. If you have been online for some time then a litttle time spent reviewing how you are doing is always time well spent.

How To Build Your Online Personal Brand – Start with Google

In evaluating your online reputation, ego surfing or vanity surfing (going to Google or Yahoo, putting your name in quotes and seeing what turns up) will help you determine your existing visibility and indeed your credibility. You might learn, for example, that something has been posted online about you that is less than flattering. Is your name the same as a convicted felon? Maybe that’s why clients aren’t calling you back or the job offers aren’t coming in!

On the other hand, you might find that your ego is a little bruised when you find that nothing shows up. You might even stop and wonder if you even exist! This lack of results could be a result of not being focused on your online presence. The good news is that you can fix this!

First, prepare a Google profile by visiting Google Profiles. There, you will be prompted to post information about yourself, your career and your interests. This tool is completely free and tends to rank high in Google searches. A Google profile is similar to a LinkedIn profile where you control the content.

LinkedIn and Your Online Personal Brand

LinkedIn provides you with a tool to start building your online reputation by offering space for you to write about your professional background, including your specialties, experience, education and interests. Once you’ve populated a profile at LinkedIn with your photograph, summaries of your experience and education, you can start connecting with colleagues. Find people who you’ve worked with in the past, who you’ve met at networking events and who you work with currently. Send them invitations to connect and become part of your network online.

LinkedIn also provides an impressive extension to your professional networking efforts. On LinkedIn, you can join groups that bring like-minded professionals together to discuss important questions and issues within their areas of interest. These can be professional groups, alumni associations, interest groups, etc.

Facebook and Your Online Personal Brand

Imagine if you’re sharing something or building a relationship with somebody in your audience and they decide to share that with their audience. That circle of influence is growing and growing!

I use Facebook to bring my brand to life and to humanize myself to online audiences. If done well, Facebook offers a great way to build a personal reputation and credibility within your network of “friends.”

Facebook Groups

Facebook also has groups. Groups are similar to business pages but are intended more for special interests or clubs, such as an alumni association or Neighborhood Watch program. Each group has an administrator, and members can be selected or limited, just like a club in the real world.

Blogging and Your Online Personal Brand

I think blogs are fantastic, if done right(as the one you are on is – I hope!). If you want to attract and retain readers, it’s important to be clear and organized with your blog focus.

Just like the other social platforms we’ve discussed, blogging is a form of dialogue. Even though you publish the content, you want a conversation. You want people to comment on your posts and even to link to your blog in their blogs or websites.

Be sure to blog about things that are consistent with the positioning that you’re building. Comment on other people’s blogs. Start a conversation. Build a community around a topic.

Blog readers spend one to two minutes reading a post, so you want to make sure that your content is interesting and engaging to your audience. The ideal blog post is 250 to 750 words in length.

Twitter and Your Online Personal Brand

Unlike a blog, which is unlimited in content, Twitter gives you only 140 characters with which to express your point in posts called “tweets.” This can be tough! People who are interested in what you have to say can choose to follow you on Twitter. Your tweets are fed through all sorts of RSS (Real Simple Syndication) formats.

The tweets by all the people you follow are fed into a home page that opens when you log into Twitter, or into a Twitter application that you can set up to sort and filter your incoming Tweets, or into your mobile device.

One well tested strategy for Twitter is to connect with peers, clients, potential clients and a targeted online community while building your reputation. Allow some of your personality to come through on Twitter, as you should do on all social networking sites. People want to connect with real people. Being human, authentic and expressive online gives credibility to your personal brand.

YouTube and Your Online Personal Brand

The beauty of YouTube is the simplicity with which you can share all of this. Let’s say you’re in interior design, residential real estate or web design. You can easily produce some very quick, one- or two-minute videos on best practices or suggestions to help others. You don’t have to be a videographer or produce highly formatted edited content. A simple webcam or camcorder is enough to create a video of decent quality.

Effective Online Personal Branding

They say that for websites “content is king” when it comes to online personal branding then credibility is king. To gain visibility and recognition, you must walk the talk of the values you promote.

For instance, if you say you are about collaboration, then you must engage in dialogue with others, share resources and celebrate the success of others as well as your own. The online community is extremely focused on transparency, and they’ll expose an impostor in a very public way.

Your goal is to create a real, genuine and engaging online persona that will attract the attention of people who care about issues similar to yours. You cannot use the online space to create an alter ego and show up as someone you’re not. Stick to your personal brand plan and you won’t go wrong.

If you take the time to build your initial strategy and let it guide you through your online personal branding journey, the details will fall into place. Have fun and be yourself. I look forward to seeing you online!

Painting Yourself in a Positive Light

The topic of personal presentation is one that has come up in a number of articles of late and is also a question which several people have asked me about – especially those who like me are currently looking for a new role. For me it is about much more than just wearing the right clothes and goes much deeper which is why I want to take a look at it in some more detail.

You’re probably familiar with the phrase, “painting yourself in a positive light.” If not, this particular saying has a great deal to do with the task of presenting yourself to others in an upbeat fashion. You’ll find it to be extremely important, especially in a business setting.

There’s no way around it. The way you act around people definitely influences how they feel about you. To be polite, when negative feelings are involved, some individuals choose to keep their opinions to themselves. This is acceptable, because they are well within their rights to do so. Unfortunately, others won’t hesitate to tell you what they REALLY think about you. Sometimes, it’s a vicious world out there! You need to be prepared.

In addition, there’s the possibility of the uncomfortable issue of rumors and gossip. Once one or the other gets started, it typically spreads like wildfire with no end in sight. Presenting yourself in a positive way helps to reduce the chances of these problems popping up.

The good news is this. It’s entirely possible to change a person’s first impression of you, simply by altering your personal presentation. This won’t work 100 percent of the time, of course, because nothing is guaranteed. However, you’ll no doubt see a change for the better the vast majority of the time.

Your Level of Self-Esteem

Your level of self-esteem is vital when it comes to how the public views you, in all kinds of situations. It’s important to remember that self-esteem requirements aren’t static. In other words, different scenarios demand varying levels of this much-needed attribute. Underlying personal stress (if any) and the specific audience you interact with both play a role in the outcome of the day’s presentation. No two will ever be the same.

If you feel as though you have low self-esteem, you’re certainly not alone. Millions of individuals share the same opinion of themselves. The good news is this: it IS possible to raise your self-esteem. Here are a few suggestions.

Self-worth has little to do with a person’s abilities or talent. Don’t be afraid to frequently remind yourself about all of the things you excel at. Better yet, do something that you’re good at, something that holds your attention. This allows you to relax and to feel more competent about things to come.
As surprising as it may seem, low self-esteem is often the result of thinking about yourself too much. Finding something else to focus on when you’re feeling a bit down, just might be all it takes to put you in the kind of cheery mood audiences appreciate.
Learn relaxation techniques. Relaxing magically makes your brain less emotional. Consider taking up meditation or self-hypnosis. If you want to try something a bit more strenuous, tai chi is a great option. Devoting as little as an hour a day to relaxation can really make a difference.
Don’t fall prey to the comparison trap. You’re not doing yourself any favors when that happens. There’s always going to be someone else who has more than you. Focus on you and any recent accomplishments you’ve made instead.
Promote kindness; it’s guaranteed to boost your self-esteem. It doesn’t have to be a huge gesture in order for you to feel the boost. Holding the door for someone, paying for a stranger’s cup of coffee, or taking a minute to encourage a friend are just three of many ways to make kindness matter.
Everyone occasionally makes mistakes. When it happens to you, try to handle the situation in a positive way. Do your best to find the upside of your dilemma. Many times, the repercussions of making a mistake are not as bad as you envision them to be.
Transform your home into a personal oasis. Fill it with your favorite things… music, books, candles… all of the things that relax you and shut out all of the hastiness of the day.

Just to be clear, never confuse self-esteem with confidence. Both are extremely important. But, they are two different things.

Does Personal Branding Matter for L & D Professionals?

Do we as Learning & Development professionals need to concern ourselves with the idea of Personal Branding. When we look in the mirror do we see what others see in terms of our personal brand and should we care?

I am sure like me you have read a lot about how it’s important to take your personal brand seriously if you want others to take you seriously. As professionals, whether employed or working for ourselves, we are creating a brand identity for ourselves simply by interacting with others so doesn’t it make sense to give that “brand” some thought and to exercise some control over it?

You might therefore want to consider these tips for understanding the importance of personal branding, defining your own personal brand, and marketing your brand.

Understanding the Importance of Personal Branding

Your personal brand helps you to:

1. Focus on building your reputation as an Learning & Development Professional. Your personal brand is your reputation. It’s the way others see you. If you’re like most people, you may be switching jobs and employers from time to time. Your personal brand is an asset you can take with you wherever you go.

2. Chart your own direction. Being clear about your personal brand you will find it easier to establish meaningful goals, priorities and action plans. Even while taking care of daily obligations, you’ll have a bigger picture in mind.

3. Serve others. Self promotion can go too far, so it’s easy to think that branding is somehow vain or self-absorbed. In reality, your personal brand shows the positive impact you can have on other people and the world around you.

Defining Your Own Personal Brand

These tips will help you create an outstanding personal brand as an L&D Professional:

1. Take an inventory. This should be an easy one for any L&D Professional! Take a good look at yourself. Write out your strengths and weaknesses. Identify your passions. Think about what you’re good at and what you like to do.

2. Distinguish yourself from your colleagues. There are plenty of talented and dependable people in our field. Pinpoint your unique selling point. Maybe you’re a trainer who always gets the very best out of even the most reluctant learner?

3. Talk about benefits. Let your target audience know what you can do for them. Explain how you can boost profits by increasing sales or saving money.

4. Summarise your “mission” or what you do that’s different in 10 seconds or less. Be prepared to capture people’s attention quickly. Let them know what you do in 15 words or less. You can tell you’re on the right track when they ask for more details.

5. Ask for feedback. Ask your family, friends, learners and colleagues to find out what they think of you and your abilities. Show your appreciation for constructive criticism so they’ll keep sharing it with you.

6. Stay updated. Review your personal mission statement every six months. Make new action plans so you’re always getting closer to your goals.

Marketing Your Personal Brand

No-one gets noticed who keeps their light hidden under the bushel do they! Think about using some of these strategies to expand your reach:

1. Increase your visibility. Post fresh content on your website or blog regularly. Stay active in social media. Look for opportunities to help others learn, give presentations, or write articles for professional organisations in our field like the Learning and Performance Insititute or the CIPD.

2. Build A “Fan” Base. Collect samples of positive feedback you get in the workplace. Assemble testimonials from happy learners or organisations and encourage them to make referrals. Word of mouth is often more effective and certainly cheaper than paid advertising.

3. Tell your success stories. Craft brief anecdotes about your accomplishments that showcase your skills and make you proud. Rehearse telling them so you sound natural.

4. Gather Statistics. Numbers sound convincing. Try to quantify the value you can deliver. For example, if you have saved your organisation money by implementing a new learning initiative – get the facts and figures as you would do in your CV

5. Be aware that you have your own dream team. By “dream team” I mean of course your Personal Learning Network. It’s difficult to go it alone. Cultivate your network. Help others to market their brand and they’re more likely to do the same for you.

Years ago when we talked about branding we tended to think about cattle or big corporations, but now everyone is in on the act. Take charge of your personal brand as a Learning & Development Professional and keep learning!

Do You Need To Lighten Up?

No this isn’t a call to suddenly become full of the joys of spring whilst you are searching for a new job. However, the results are in and it would appear that I definitely need to Lighten Up and you may well do too.

Let me explain. Various people of late have been talking about a website where you can upload your profile photograph(s) and get feedback from others on your picture against three criteria:

Competence – do you look like a competent individual?
Likeability – do you looking friendly?
Influential – do you give off an air of authority?

The prevailing wisdom, supported by some research, is that we are more likely to feel drawn to people who are likeable rather than those we necessarily see as competent or influential. So what does this mean for the job seeker? Given that our online profiles, whether they are on LinkedIn, Twitter or anywhere else that we open to the general public, are now seen as a key part of the complete job search campaign, then I think we need to be very aware of it. The research shows that when people are skimming through lists of people who are returned as matching their keyword searches (think recruiters searching LinkedIn) they are more likely to click on those that they perceive as “Likeable.”

Personally I hadn’t given it very much thought and had always gone for a serious looking (professional?) image to use on my profiles albeit that I had long since forsaken the collar and tie look! However, I asked someone whose opinion I value to review my LinkedIn profile recently (you can see it here Paul Duxbury) from top to bottom.

Their feedback was invaluable in terms of many areas of the profile but there was one thing that they commented on above all else. You guessed it! My profile picture! Their comment was that they thought that I looked “seriously, seriously serious” and that I was bordering on looking a little intimidating! Not quite the image that I wanted to project but given that I don’t especially like pictures of me smiling I had decided to go with a serious looking one from the professional photo shoot rather than the more relaxed looking picture.

With that feedback and after a little thought I decided that I would change my profile image to one with a hint of a smile and uploaded it to LinkedIn and the various other social media sites thereby ensuring a consistent personal brand.

I then decided to upload my original profile picture and my new picture to the site I mentioned at the start of this post which is PhotoFeeler which is free to use and you gain credits to have your photo voted on by voting on others. There is also an option, which I haven’t used, to buy credits so that you can get quicker results.

I was not too surprised, given the feedback I had received, that my original image was perceived as competent and influential but didn’t score too well on the likeable scale. However, what did throw me was that my new image was not scoring much better. Now fortunately one of the options on the site when you are scoring/voting on pictures is that you can leave a comment. When it came to my new picture there were quite a few comments that it was far too dark. Easily solved! Open the picture editor and lighten the picture, which is exactly what I did.

I then uploaded the new “lightened up” image to PhotoFeeler and waited for the scores to come in. A dramatic improvement with the feedback being that I look competent, influential and likeable!

It may only seem like a small thing but given the increased use of visual marketing in so many areas getting our online profile picture right when we are looking for a job is crucial. So many decisions can be made on the basis of a cursory glance and whether we like it or not we have to deal with it. Friends and family might tell us that they love our profile image and think it really captures us. But what about people we don’t know which for the most part is the group that recruiters belong to?

Therefore given that it’s free to use, in exchange for helping a few others, what have you got to lose. Check out what people you don’t know think of your profile picture by trying out PhotoFeeler.

How to Use Social Media in Your Job Hunt

I recently asked Oasis HR to share their thoughts on how job seekers should be making use of the various Social Media sites as part of their job hunt and I am delighted that they have shared their thoughts below.

Gone are the days where agencies and internal recruiters would have a job role to fill, post an advert and wait for responses and that be it. Nearly everyone has now heard of the term social media and a large majority are using it but are they using it effectively to benefit their career?

In this day and age people need to be more proactive and think about how they market themselves as professionals. As the number of platforms people can find information about you increases, the more important it is to create a ‘personal brand’. This is especially true for people actively seeking jobs. Below are some tips on how to optimise your personal brand on different social media platforms to be appealing to recruiters and companies. If you want to position yourself as a valuable asset for a specific industry or promote your unique skills-set, then it’s up to you do to this online (even more relevant in today’s candidate driven market).

Firstly not every platform is relevant for every industry and job role, but you need to ensure you have presence on a number of platforms to expose yourself effectively to the businesses you’re targeting. Below are the platforms that we, as recruiters, may use to headhunt talent with tips on how to optimise your profile on each. Bear in mind that at Oasis HR we predominantly operate within the mid to senior HR market, however these tips are mostly relevant no matter what job you’re looking to secure.

LinkedIn

Join groups and network with relevant industry bodies and thought-leadership communities
If you’re actively searching for a job, update you headline to state this and put a contact number. For example ‘seeking new opportunities, please contact on 077********’
Make your headline different to your job title so that you come up in more search results
Make sure profile is set to public
Get people to endorse you for relevant skills
Comment on relevant articles in your field to increase your exposure to recruiters (this also helps you position yourself as an industry expert)
Incorporate a blog into your profile
Connect to as many relevant recruiters as possible
Research prospective employers’ company pages and connect with relevant contacts when possible
Have a look at another blog we wrote on 13 tips to optimise your LinkedIn profile

Blogging

Blogging can be great tool for increasing your exposure and helping you to be seen as an industry expert. It is important to blog relevant industry articles but also communicate it in your own style to give the reader an idea of your personality. A blog can also be something you present in interviews showing your passion and knowledge of the area you are applying for.

Facebook

Follow corporate pages and comment on discussions. Also follow the careers page of companies you want to work for to gain information on the company and receive real time updates of new requisitions

Make sure your profile looks professional to the outside eye. Facebook is a tool we all use to engage more informally with our personal networks, so be conscious of your privacy settings and think twice about the type of posts and pictures you’re sharing if you don’t restrict your content to ‘friends only’

Twitter

Another tool to market yourself. If you follow the right people this will give you content to post much quicker than searching for it yourself
Re-tweet industry experts / news and tweet any of your own content to ensure you are seen as knowledgeable in your industry
Follow and engage with companies
Many companies post jobs via Twitter and also use hashtags to add a degree of ‘searchability’ to their hiring opportunities. Play around with your searches to uncover roles relevant to you

Google+

This social media platform offers a real opportunity for candidates and recruiters. Although it is not as well used as other social media sites, many recruiters are beginning to capitalise on the platform from a headhunting perspective, so again it can provide you with a further opportunity to reveal yourself to recruiters

Make sure your profile represents your personal brand and your areas of speciality
Have your contact details present
Use circles and communities to network and read around your industry

If you don’t have time for all of the above, we would highly recommend you focus on a couple of social media platforms and ensure these really represent you. The more people you follow that are relevant to your industry, the more information and insights are at your disposal to post on your own pages. But most importantly you are dramatically increasing your chances of crossing paths with a recruiter who might just have your dream job at their finger tips!

Oasis HR

A lot of businesses will tell you that they’re on an exciting journey with great projections for the future. We really are. Following our ‘back-bedroom’ origins in 2004, we’ve come a long way; globally recognised awards, international operations and an established APAC networking group.

We certainly don’t intend on slowing down any time soon. Through a blend of ambition, dedication and commitment to our industry sector, HR, Oasis HR will become the…Number one Global HR Recruitment partner of choice.

You can connect with us on Twitter at @theoasishr