How to Use Social Media in Your Job Hunt

I recently asked Oasis HR to share their thoughts on how job seekers should be making use of the various Social Media sites as part of their job hunt and I am delighted that they have shared their thoughts below.

Gone are the days where agencies and internal recruiters would have a job role to fill, post an advert and wait for responses and that be it. Nearly everyone has now heard of the term social media and a large majority are using it but are they using it effectively to benefit their career?

In this day and age people need to be more proactive and think about how they market themselves as professionals. As the number of platforms people can find information about you increases, the more important it is to create a ‘personal brand’. This is especially true for people actively seeking jobs. Below are some tips on how to optimise your personal brand on different social media platforms to be appealing to recruiters and companies. If you want to position yourself as a valuable asset for a specific industry or promote your unique skills-set, then it’s up to you do to this online (even more relevant in today’s candidate driven market).

Firstly not every platform is relevant for every industry and job role, but you need to ensure you have presence on a number of platforms to expose yourself effectively to the businesses you’re targeting. Below are the platforms that we, as recruiters, may use to headhunt talent with tips on how to optimise your profile on each. Bear in mind that at Oasis HR we predominantly operate within the mid to senior HR market, however these tips are mostly relevant no matter what job you’re looking to secure.


  • Join groups and network with relevant industry bodies and thought-leadership communities
  • If you’re actively searching for a job, update you headline to state this and put a contact number. For example ‘seeking new opportunities, please contact on 077********’
  • Make your headline different to your job title so that you come up in more search results
  • Make sure profile is set to public
  • Get people to endorse you for relevant skills
  • Comment on relevant articles in your field to increase your exposure to recruiters (this also helps you position yourself as an industry expert)
  • Incorporate a blog into your profile
  • Connect to as many relevant recruiters as possible
  • Research prospective employers’ company pages and connect with relevant contacts when possible
  • Have a look at another blog we wrote on 13 tips to optimise your LinkedIn profile


Blogging can be great tool for increasing your exposure and helping you to be seen as an industry expert. It is important to blog relevant industry articles but also communicate it in your own style to give the reader an idea of your personality. A blog can also be something you present in interviews showing your passion and knowledge of the area you are applying for.


Follow corporate pages and comment on discussions. Also follow the careers page of companies you want to work for to gain information on the company and receive real time updates of new requisitions

Make sure your profile looks professional to the outside eye. Facebook is a tool we all use to engage more informally with our personal networks, so be conscious of your privacy settings and think twice about the type of posts and pictures you’re sharing if you don’t restrict your content to ‘friends only’


  • Another tool to market yourself. If you follow the right people this will give you content to post much quicker than searching for it yourself
  • Re-tweet industry experts / news and tweet any of your own content to ensure you are seen as knowledgeable in your industry
  • Follow and engage with companies
  • Many companies post jobs via Twitter and also use hashtags to add a degree of ‘searchability’ to their hiring opportunities. Play around with your searches to uncover roles relevant to you


This social media platform offers a real opportunity for candidates and recruiters. Although it is not as well used as other social media sites, many recruiters are beginning to capitalise on the platform from a headhunting perspective, so again it can provide you with a further opportunity to reveal yourself to recruiters

  • Make sure your profile represents your personal brand and your areas of speciality
  • Have your contact details present
  • Use circles and communities to network and read around your industry

If you don’t have time for all of the above, we would highly recommend you focus on a couple of social media platforms and ensure these really represent you. The more people you follow that are relevant to your industry, the more information and insights are at your disposal to post on your own pages. But most importantly you are dramatically increasing your chances of crossing paths with a recruiter who might just have your dream job at their finger tips!

Oasis HR

A lot of businesses will tell you that they’re on an exciting journey with great projections for the future. We really are. Following our ‘back-bedroom’ origins in 2004, we’ve come a long way; globally recognised awards, international operations and an established APAC networking group.

We certainly don’t intend on slowing down any time soon. Through a blend of ambition, dedication and commitment to our industry sector, HR, Oasis HR will become the…Number one Global HR Recruitment partner of choice.

You can connect with us on Twitter at @theoasishr



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